How to Write Instagram Captions for Equestrians!

Let’s face it. Instagram is hard. Especially when all you post are horses and your captions are starting to feel mundane. In this post, I’ll be sharing how to write Instagram captions for equestrians!

As someone who has been on social media since I was 11, I’ve written my fair share of captions over the years. And trust me, it never gets easier coming up with what to talk about.

Late 2020, I was really struggling to come up with new content…

and was starting to feel burnt out. It can be draining to sit there hour after hour, just thinking to yourself, “I need to come up with a new caption” but no matter how hard you try, you just can’t.

It was around this time when my followers engagement started to dramatically decrease. Personally, I always loved feed posts, and while TikTok and Reels weren’t exactly my thing, Instagram started to kind of push my account back… but that’s a talk for another day. You can check out my Instagram here!

Point being, I’ve definitely been there: stuck. It’s completely normal and no, it doesn’t mean that your Instagram days are over. It just means that you need to get back into your usual creative-swing… it’s not as hard as it might sound!

So without further ado, here’s how to write Instagram captions for equestrians!

Set time aside to brainstorm!

Okay, I’ll admit it… I do tend to procrastinate. And if you’re like me and wait until the day of, or even the hour of, to write your captions, you might end up with an immediate mental block.

Once a week, set aside time to brainstorm! Grab a pencil and a piece of paper and jot down any and every idea that you might have. I find that 20 minutes is a good place to start if you’re not used to brainstorming yet.

You can break it up… spend only awhile writing down ideas and then putting said ideas to use later (i.e. when your ready to write, you can go through your notes to make the process smoother).

You can also get it done all at once. Set aside enough time (an hour should do) to write down your ideas and then turn them into captions. If you’re planning on posting more than once per week, then you’ll want to make enough time to get all captions done.

Just Instagram captions? Write for your niche!

You might think to yourself: “But my niche is equestrianism?” …but what part of equestrianism? Let’s look at the definition:

niche
/niCH,nēSH/
“denoting products, services, or interests that appeal to a small, specialized section of the population.”

Believe it or not, there are a lot of equestrians… with different interests and goals. Some equestrians would prefer to follow encouraging/inspirational accounts, while others might enjoy funny videos and/or captions.

There’s a saying that “If you write to everyone, you’re really writing to no one.” And this is so true seeing that people won’t want to follow you if only 20% of the posts you put out aren’t 100% curated to them; I know I don’t.

Sit down for a bit and really think to yourself on what you have to offer… maybe you’re witty or maybe you’re relatable. Whatever it may, find your niche and stick to it.

Find your formula!

A formula is basically the order of events in your captions. It’s also how a lot of authors publish one book after another, seeing that they just have to fill in the blanks. I don’t know if you’ve ever read a Nancy Drew book, but those books definitely have a formula: the beginning/intro, the case, the technical side, climax (where they almost die), then the end.

Don’t get me wrong, I can’t get enough of those books, even if they’re all quite similar.

I, myself, have a formula for my blogposts and captions, and it’s a quick way to jot down your words on the go. If you have informative posts – like mine – then you’ll start with the title, go into a little relatable story, provide your information/reasoning, then end your post.

Are you following?

Decide how you’d like your posts to flow, then you’ll have unending opportunities to use said formula!

The technical side of writing Instagram captions

Alright, we’ve found our niche, our formula, and even put aside time to write those Instagram captions, right? But what about the part of the captions that, you know… gets people to engage?

Call-to-actions:

are exactly how they sound… you’re calling your reader to take action. What action, you might ask? Well, that’s entirely up to you. Personally, I want my readers to engage with that particular post rather than follow. So at the end of every post, I encourage said reader to comment in response to a fun question that I might ask.

You might be wondering why I prefer the engagement on the post rather than encouraging people to follow, and the answer is simple: I don’t want followers who won’t engage.

At the end of the day, you can make the choice – but make sure you’re not trying to get your reader to participate in everything at once. Only choose one call-to-action per post.

Emojis:

This one might seem like it’s not that big of a deal to some… and it may not be to some. However, emojis can play an important role in your captions: they convey the emotion the reader should be feeling.

Make sure that you’re not overusing emojis as once again, the ones that you use will reflect the emotion of your post. Using too many might result in too many emotions, leaving your reader feeling overwhelmed.

I personally try to only use 1-2 per paragraph; however, my posts tend to be more serious. So if it floats your boat, use however many you would like! Just to remember… you’re not necessarily your targeted audience.

At the end of the day…

you get to choose what your Instagram is all about! Have fun and write Instagram captions, make content, and take lots of photos! Instagram is a platform for you to utilize your creativity and connect with people alike, after all.

Tell me, what would you like your niche on Instagram to be? Let me know!

All the best,
Laura

New here? Get to know me!

Want more? Follow me on Instagram!