The Best Equestrian Content Ideas!

One of the hardest things to deal with as an equestrian influencer? Coming up with ideas. Luckily, I’ve done the work for you: here are some of The Best Equestrian Content Ideas!

Back in the day, one of my favorite things to do was brainstorming video ideas for my YouTube channel. But when you’re pushing out content left and right, sometimes the ideas stop flowing.

So before we even hop into this, I have some advice for brainstorming: set aside time. Try to think up groundbreaking plans in the next 30 seconds and you won’t succeed; however, if you set aside 30 minute time blocks, then you can do research and connect dots.

Laura and Teddy

Just a tip, but I already have a list of popular content to share with you! So without further ado, here are the best equestrian content ideas!

Check out: The Best Instagram Captions for Equestrians!

Barn and show vlogs

The easiest videos you could film would be unplanned, classic vlogs. It’s far less time-consuming to just bring a camera along throughout your day, filming your lessons or show classes.

Barn vlogs are my favorite to both watch and post, considering you get to enjoy raw and authentic footage. They also help the viewer relate to you and maybe get ideas for their own routines!

Tack up with me

If you’re running short on time, then a quick tack up with me is definitely the way to go. It’s pretty self-explanatory, being that it’s just filming yourself tacking up your horse – either with your camera on a tri-pod or with a GoPro.

Personally, I try to spice it up with different angles and fun music. And if you want to take it a step further, you could go with a tack up AND ride with me!

These types of videos are also super popular for shorter content like Instagram Reels or TikTok, but can still be a hit with longer YouTube videos.

Tack hauls

If you possess a lot of patience to not use your tack as soon as you buy it, then film a tack haul before you head to the barn! I usually don’t spend enough at the store in one go for an entire haul, so I’ve been known to hold onto tack for a month or so haha

But on the other hand, don’t think that you need extravagant items in order to film a tack haul – you can even just throw a short one into a vlog to add diversity!

Check out: How to Grow Your Fanbase as an Equestrian Influencer


POV stands for point of view and these tend to be especially popular on TikTok for all kinds of niches. As an equestrian influencer, it’s so important to stay on top of what’s trending within your own community as well as social media as a whole.

Some POV’s for your videos could look like… POV: your horse just bucked you off, there’s drama in the barn, handling green horses, picking out hooves, talking to the lesson kids, etc.

These are just a few ideas, but feel free to get creative and original with it!

Filming laura elsie grace videos
Filming for The Valiant Equestrian

Challenges are hard to mess up as far as entertainment goes, so give it a shot. Challenge videos are also a good idea, seeing that you can interact with, say… your Instagram followers beforehand asking for challenge ideas.

Some of the all time favorites include: riding dares, chase me charlie’s, Instagram followers control my barn routine, and truth or dare’s.

Make sure you really hype up the challenges and don’t be afraid to get goofy with it.

Friends tack up my horse

If you want the best equestrian content idea, then this is it: “Friend(s) tack up my horse.” If you do a quick search on YouTube, you can see that these types of videos rarely flop.

This is usually so considering equestrians just love a) bringing their non-equestrian friend out to ride horses, and b) to comment and critique the victim in the video. Make sure you don’t take it personal because it is quite helping with boosting the engagement ; )

Anyways, within your video, just have a non-equestrian tack up your horse with little-to-no help and let them go to town with it. And hey, if you really trust your horse, then let them hop on as well! Makes for some good laughs.

GoPro trail rides

Something I personally enjoyed filming back in the day were GoPro trail rides. Especially if we were cantering or doing anything exciting along the way.

Make sure you grab a helmet or chest mount for your camera and just let it roll. To make editing a little easier to navigate, try sticking to a topic; anything along the lines of commentary, racing, the views, interactions, etc.

Remember that you don’t have to stick to trail rides either, you can film arena work or grooming or whatever floats your boat.

Check out: How to Become an Equestrian Influencer: The Ultimate Guide

Tips and tricks

Content which stands the test of time would be that of tips and tricks. A lot of times, if you search for a tutorial, the videos from 10, 11, 12 years ago will come up firsthand. This is the case simply because basic tips are not new knowledge – knowledge like How to Tack up Your Horse.

And though they probably won’t blow up as soon as you hit post, they’ll keep traffic coming long after your barn vlogs fade to the background.

So you can either shoot for hacks like How to Keep Your Water Trough from Freezing or more in-depth teaching like How to Deal with a Fresh Horse.

Equestrian fashion

An area that seems to be rising on Instagram is equestrian fashion. Take it from me, this is probably one of the best equestrian content ideas I could give you.

So whether you want to film get ready with me‘s or simple outfit ideas, this is a great niche. It’s also perfect for diversity in platforms – short clips for reels and TikTok or longer demonstrations for YouTube.

There are so many ideas…

And so many to choose from! As a content creator, it’s so important to stay on top of what’s trending online, but remember to have fun with it!

The best equestrian content ideas

Here is a summarized list that you can quickly refer back to:

  • Barn & show vlogs
  • Tack up with me
  • Tack hauls
  • POV’s
  • Challenges
  • Friends tack up my horse
  • GoPro trail rides
  • Tips and tricks
  • Equestrian fashion

Be sure to let me know what equestrian content ideas YOU have and what you’ve been posting lately in the comments!

All the best,

New here? Get to know me!

Want more? Follow me on Instagram!

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *